在全球化的浪潮下，工程機(jī)械行業(yè)的競爭日益激烈。柳工工程機(jī)械作為國內(nèi)的知名企業(yè)，其國內(nèi)工廠在拓展海外客戶方面積累了豐富的經(jīng)驗(yàn)，通過多元的獲客渠道，成功在國際市場上占據(jù)了一席之地。對于工程機(jī)械行業(yè)中渴望走向國際市場的國內(nèi)工廠、想開展外貿(mào)業(yè)務(wù)的企業(yè)以及尋求合作的相關(guān)方而言，這些經(jīng)驗(yàn)具有極大的借鑒價(jià)值。廣州千韌科技（Guangzhou Ample Resilience Technology）旗下品牌廣數(shù)供應(yīng)鏈專注于為工程機(jī)械行業(yè)提供全方位服務(wù)，能助力企業(yè)更好地開拓海外市場。

國際工程機(jī)械展會(huì)是展示企業(yè)產(chǎn)品和技術(shù)的重要平臺(tái)。柳工積極參加如德國寶馬展（Bauma）、美國拉斯維加斯工程機(jī)械展（CONEXPO - CON/AGG）等國際知名展會(huì)。在展會(huì)上，柳工精心布置展位，展示各類先進(jìn)的工程機(jī)械產(chǎn)品，如大型挖掘機(jī)、裝載機(jī)、起重機(jī)等。通過現(xiàn)場演示產(chǎn)品的操作和性能，讓海外客戶直觀地感受到柳工產(chǎn)品的高效性、可靠性和創(chuàng)新性。例如，柳工的新型智能挖掘機(jī)，其精準(zhǔn)的操控系統(tǒng)和強(qiáng)大的動(dòng)力輸出在展會(huì)上吸引了眾多海外客戶的關(guān)注。

International construction machinery exhibitions are important platforms for showcasing enterprise products and technologies. Liugong actively participates in internationally renowned exhibitions such as Bauma in Germany and CONEXPO - CON/AGG in the United States. At the exhibitions, Liugong carefully arranges its booths and showcases various advanced construction machinery products, such as large - scale excavators, loaders, and cranes. By demonstrating the operation and performance of the products on - site, overseas customers can intuitively feel the high - efficiency, reliability, and innovation of Liugong's products. For example, Liugong's new intelligent excavator, with its precise control system and powerful power output, has attracted the attention of many overseas customers at the exhibitions.

展會(huì)期間，柳工的銷售團(tuán)隊(duì)和技術(shù)專家與來自世界各地的客戶、供應(yīng)商、行業(yè)專家等進(jìn)行深入交流。通過面對面的溝通，不僅能夠了解海外市場的需求和趨勢，還能建立起廣泛的人脈關(guān)系。這些人脈資源為后續(xù)的業(yè)務(wù)拓展奠定了堅(jiān)實(shí)的基礎(chǔ)。許多海外客戶在展會(huì)上與柳工建立初步聯(lián)系后，經(jīng)過進(jìn)一步溝通和合作，成為了長期的合作伙伴。

During the exhibitions, Liugong's sales team and technical experts have in - depth exchanges with customers, suppliers, and industry experts from all over the world. Through face - to - face communication, not only can they understand the needs and trends of the overseas market, but they can also establish extensive connections. These network resources lay a solid foundation for subsequent business expansion. Many overseas customers established initial contacts with Liugong at the exhibitions and, after further communication and cooperation, became long - term partners.

柳工打造了專業(yè)的外貿(mào)獨(dú)立站，通過優(yōu)化網(wǎng)站設(shè)計(jì)和內(nèi)容，提升用戶體驗(yàn)。在網(wǎng)站上詳細(xì)展示產(chǎn)品信息、技術(shù)參數(shù)、應(yīng)用案例等內(nèi)容，并配備多語言版本，方便不同國家的客戶瀏覽。同時(shí)，利用搜索引擎優(yōu)化（SEO）技術(shù)，提高網(wǎng)站在國際搜索引擎上的排名，增加網(wǎng)站的曝光度。例如，當(dāng)海外客戶在谷歌上搜索相關(guān)工程機(jī)械產(chǎn)品時(shí)，柳工的外貿(mào)獨(dú)立站能夠更靠前地出現(xiàn)在搜索結(jié)果中，吸引客戶點(diǎn)擊訪問。

Liugong has built a professional foreign - trade independent website. By optimizing the website design and content, it improves the user experience. On the website, detailed product information, technical parameters, application cases, etc. are displayed, and multi - language versions are provided to facilitate customers from different countries to browse. At the same time, search engine optimization (SEO) technology is used to improve the website's ranking on international search engines and increase the website's exposure. For example, when overseas customers search for related construction machinery products on Google, Liugong's foreign - trade independent website can appear more prominently in the search results, attracting customers to click and visit.

柳工在 Facebook、LinkedIn、Twitter 等國際社交媒體平臺(tái)上開設(shè)官方賬號(hào)，定期發(fā)布產(chǎn)品動(dòng)態(tài)、行業(yè)資訊、企業(yè)新聞等內(nèi)容。通過制作吸引人的圖片、視頻等素材，吸引海外用戶的關(guān)注和互動(dòng)。例如，發(fā)布柳工產(chǎn)品在不同國家和地區(qū)的施工場景視頻，展示產(chǎn)品的實(shí)際應(yīng)用效果，引發(fā)用戶的興趣和討論。此外，柳工還利用社交媒體平臺(tái)進(jìn)行廣告投放，精準(zhǔn)定位目標(biāo)客戶群體，提高品牌知名度和產(chǎn)品銷量。

Liugong has opened official accounts on international social media platforms such as Facebook, LinkedIn, and Twitter, and regularly publishes product updates, industry news, corporate news, etc. By creating attractive pictures, videos and other materials, it attracts the attention and interaction of overseas users. For example, it publishes videos of Liugong products in construction scenes in different countries and regions, demonstrating the actual application effects of the products and triggering users' interest and discussion. In addition, Liugong also uses social media platforms for advertising, accurately targeting the target customer group to increase brand awareness and product sales.

柳工在全球范圍內(nèi)尋找有實(shí)力、有經(jīng)驗(yàn)的經(jīng)銷商合作伙伴。通過市場調(diào)研和評估，篩選出在當(dāng)?shù)鼐哂辛己檬袌銮?、客戶資源和銷售能力的經(jīng)銷商。例如，在東南亞地區(qū)，柳工與當(dāng)?shù)匾患以诠こ虣C(jī)械領(lǐng)域擁有多年銷售經(jīng)驗(yàn)的經(jīng)銷商合作，借助其在當(dāng)?shù)氐匿N售網(wǎng)絡(luò)和客戶基礎(chǔ)，迅速打開了市場。

Liugong searches for powerful and experienced dealer partners worldwide. Through market research and evaluation, dealers with good market channels, customer resources, and sales capabilities in the local area are screened out. For example, in Southeast Asia, Liugong cooperates with a local dealer with many years of sales experience in the construction machinery field, and with the help of its sales network and customer base in the local area, it quickly opens up the market.

為了確保經(jīng)銷商能夠更好地推廣和銷售柳工的產(chǎn)品，柳工為經(jīng)銷商提供全方位的支持和培訓(xùn)。包括產(chǎn)品知識(shí)培訓(xùn)、售后服務(wù)培訓(xùn)、市場推廣支持等。通過培訓(xùn)，提高經(jīng)銷商團(tuán)隊(duì)的專業(yè)水平和銷售能力，使其能夠?yàn)楹Ｍ饪蛻籼峁﹥?yōu)質(zhì)的產(chǎn)品和服務(wù)。同時(shí)，柳工與經(jīng)銷商保持密切溝通，共同制定市場策略，實(shí)現(xiàn)互利共贏。

In order to ensure that dealers can better promote and sell Liugong's products, Liugong provides comprehensive support and training for dealers. This includes product knowledge training, after - sales service training, market promotion support, etc. Through training, the professional level and sales ability of the dealer team are improved, enabling them to provide high - quality products and services to overseas customers. At the same time, Liugong maintains close communication with dealers and jointly formulates market strategies to achieve mutual benefit and win - win results.

廣州千韌科技（Guangzhou Ample Resilience Technology）旗下品牌廣數(shù)供應(yīng)鏈在助力柳工等工程機(jī)械企業(yè)拓展海外客戶方面發(fā)揮著重要作用。在獨(dú)立站建設(shè)方面，我們擁有專業(yè)團(tuán)隊(duì)，能夠打造像柳工外貿(mào)獨(dú)立站一樣功能強(qiáng)大、用戶體驗(yàn)良好的網(wǎng)站，從網(wǎng)站設(shè)計(jì)到內(nèi)容優(yōu)化，全方位滿足企業(yè)需求，實(shí)現(xiàn)高效的線上獲客。在國內(nèi)外社媒運(yùn)營上，我們運(yùn)用專業(yè)的社媒分析工具，深入了解不同社交媒體平臺(tái)的特點(diǎn)和海外用戶需求，為企業(yè)制定個(gè)性化的社媒運(yùn)營策略，如柳工在社交媒體上的成功營銷案例，通過精準(zhǔn)的內(nèi)容發(fā)布和互動(dòng)策略，吸引大量海外客戶關(guān)注。同時(shí)，我們憑借豐富的行業(yè)資源，為企業(yè)提供國內(nèi)外資源對接服務(wù)，幫助企業(yè)尋找優(yōu)質(zhì)的海外經(jīng)銷商，就像柳工在全球建立經(jīng)銷商網(wǎng)絡(luò)一樣，助力企業(yè)拓展海外市場。

Guangshu Supply Chain, a brand under Guangzhou Ample Resilience Technology, plays an important role in helping construction machinery enterprises such as Liugong expand overseas customers. In terms of independent website construction, we have a professional team that can build a powerful and user - friendly website like Liugong's foreign - trade independent website, meeting the needs of enterprises in all aspects from website design to content optimization and achieving efficient online customer acquisition. In terms of domestic and foreign social media operations, we use professional social media analysis tools to deeply understand the characteristics of different social media platforms and the needs of overseas users, and formulate personalized social media operation strategies for enterprises. Just like Liugong's successful marketing cases on social media, through precise content release and interaction strategies, a large number of overseas customers are attracted. At the same time, with rich industry resources, we provide domestic and foreign resource docking services for enterprises, helping enterprises find high - quality overseas dealers, just like Liugong establishing a dealer network globally, and assisting enterprises in expanding overseas markets.

如果您是工程機(jī)械行業(yè)的從業(yè)者，無論是想做外貿(mào)、建設(shè)獨(dú)立站，還是尋求合作，廣州千韌科技（Guangzhou Ample Resilience Technology）都期待與您攜手共進(jìn)。您可以通過訪問我們的官方網(wǎng)站 **[www.ar-webbuild.com](www.ar -webbuild.com)、www.ampleresilience.com、[www.ar-excel.com](www.ar-excel.com)、www.sddpgs.com** 了解更多關(guān)于我們的服務(wù)詳情，共同探索工程機(jī)械行業(yè)在國際市場的發(fā)展機(jī)遇，實(shí)現(xiàn)企業(yè)的業(yè)務(wù)增長和突破。

If you are a practitioner in the construction machinery industry, whether you want to engage in foreign trade, build an independent website, or seek cooperation, Guangzhou Ample Resilience Technology looks forward to working with you. You can learn more about our services by visiting our official websites [www.ar-webbuild.com](www.ar-webbuild.com), www.ampleresilience.com, [www.ar-excel.com](www.ar-excel.com), www.sddpgs.com, jointly explore the development opportunities of the construction machinery industry in the international market, and achieve the business growth and breakthrough of enterprises.