在工程機(jī)械行業(yè)的激烈競爭中，中聯(lián)重科作為行業(yè)的知名企業(yè)，其外貿(mào)獨(dú)立站的促銷活動(dòng)在獲客方面有著獨(dú)特的技巧和策略。對于工程機(jī)械行業(yè)中渴望拓展國際市場、提升外貿(mào)業(yè)務(wù)的企業(yè)來說，這些經(jīng)驗(yàn)極具借鑒價(jià)值。同時(shí)，廣州千韌科技旗下的廣數(shù)供應(yīng)鏈，在助力企業(yè)打造外貿(mào)獨(dú)立站、開展社媒運(yùn)營以及實(shí)現(xiàn)資源對接等方面有著專業(yè)的服務(wù)，能為企業(yè)的外貿(mào)發(fā)展提供有力支持。

中聯(lián)重科會(huì)根據(jù)不同市場和客戶群體的需求，推出針對性的產(chǎn)品優(yōu)惠組合。例如，針對新興市場的基礎(chǔ)設(shè)施建設(shè)項(xiàng)目，將常用的工程機(jī)械產(chǎn)品如挖掘機(jī)、裝載機(jī)等組合在一起，給予一定的價(jià)格折扣。這種組合式的優(yōu)惠不僅能滿足客戶一站式采購的需求，還能讓客戶感受到實(shí)實(shí)在在的實(shí)惠，從而吸引更多客戶下單。

Zoomlion will launch targeted product discount combinations according to the needs of different markets and customer groups. For example, for infrastructure construction projects in emerging markets, commonly used construction machinery products such as excavators and loaders are combined together with certain price discounts. This combined discount can not only meet the one - stop purchasing needs of customers but also make customers feel the real benefits, thus attracting more customers to place orders.

設(shè)置限時(shí)特價(jià)活動(dòng)，在特定時(shí)間段內(nèi)對熱門產(chǎn)品進(jìn)行大幅度降價(jià)，制造緊迫感，促使客戶盡快做出購買決策。同時(shí)，搭配贈(zèng)品策略，購買工程機(jī)械產(chǎn)品贈(zèng)送相關(guān)的配件或保養(yǎng)服務(wù)。比如購買一臺起重機(jī)，贈(zèng)送一套專業(yè)的維修工具或者一年的免費(fèi)保養(yǎng)服務(wù)。這樣的策略既能增加產(chǎn)品的吸引力，又能提升客戶的滿意度和忠誠度。

Set up limited - time special offer activities, significantly reduce the price of popular products within a specific time period, create a sense of urgency, and prompt customers to make purchase decisions as soon as possible. At the same time, combine with the gift - giving strategy, giving away relevant accessories or maintenance services when purchasing construction machinery products. For example, when purchasing a crane, a set of professional maintenance tools or one - year free maintenance service is given away. Such a strategy can not only increase the attractiveness of the product but also enhance customer satisfaction and loyalty.

在中聯(lián)重科的外貿(mào)獨(dú)立站上，通過首頁輪播圖、產(chǎn)品詳情頁、站內(nèi)通知等多種方式突出展示促銷活動(dòng)信息。優(yōu)化網(wǎng)站的搜索功能，方便客戶快速找到參與促銷的產(chǎn)品。同時(shí)，設(shè)置專門的促銷活動(dòng)頁面，詳細(xì)介紹活動(dòng)規(guī)則、優(yōu)惠產(chǎn)品列表等內(nèi)容，讓客戶一目了然。

On Zoomlion's foreign - trade independent website, the promotion activity information is prominently displayed through the home - page carousel, product detail pages, and in - site notifications. Optimize the website's search function to facilitate customers to quickly find the products participating in the promotion. At the same time, set up a special promotion activity page, and introduce in detail the activity rules, the list of discounted products, etc., so that customers can get a clear understanding.

利用國內(nèi)外知名的社交媒體平臺，如 Facebook、LinkedIn、抖音國際版等，發(fā)布促銷活動(dòng)信息。制作吸引人的圖片和視頻內(nèi)容，展示工程機(jī)械產(chǎn)品的優(yōu)勢和促銷活動(dòng)的亮點(diǎn)。與行業(yè)內(nèi)的博主、意見領(lǐng)袖合作，邀請他們宣傳促銷活動(dòng)，擴(kuò)大活動(dòng)的影響力和覆蓋面。通過社媒平臺與客戶互動(dòng)，及時(shí)回復(fù)客戶的咨詢和評論，增強(qiáng)客戶的參與感。

Use well - known domestic and foreign social media platforms, such as Facebook, LinkedIn, TikTok, etc., to release promotion activity information. Create attractive pictures and video content to showcase the advantages of construction machinery products and the highlights of the promotion activities. Cooperate with industry bloggers and opinion leaders, invite them to publicize the promotion activities, and expand the influence and coverage of the activities. Interact with customers through social media platforms, reply to customers' inquiries and comments in a timely manner, and enhance customers' sense of participation.

收集潛在客戶的郵箱地址，定期發(fā)送促銷活動(dòng)郵件。郵件內(nèi)容包括活動(dòng)介紹、產(chǎn)品推薦、優(yōu)惠信息等。個(gè)性化定制郵件內(nèi)容，根據(jù)客戶的瀏覽歷史和購買偏好，推薦相關(guān)的工程機(jī)械產(chǎn)品。在郵件中設(shè)置清晰的購買引導(dǎo)按鈕，方便客戶直接點(diǎn)擊進(jìn)入獨(dú)立站購買產(chǎn)品。

Collect the email addresses of potential customers and regularly send promotion activity emails. The email content includes activity introduction, product recommendations, discount information, etc. Personalize the email content, and recommend relevant construction machinery products according to customers' browsing history and purchase preferences. Set up clear purchase - guiding buttons in the email to facilitate customers to directly click and enter the independent website to purchase products.

在外貿(mào)獨(dú)立站上設(shè)置 24/7 在線客服，及時(shí)解答客戶在瀏覽促銷活動(dòng)和產(chǎn)品過程中的疑問。提供多種咨詢方式，如在線聊天、電話咨詢、郵件咨詢等，方便客戶選擇?？头藛T要具備專業(yè)的產(chǎn)品知識和良好的溝通能力，能夠準(zhǔn)確地為客戶提供信息和建議。

Set up 24/7 online customer service on the foreign - trade independent website to promptly answer customers' questions during the process of browsing promotion activities and products. Provide multiple consultation methods, such as online chat, telephone consultation, email consultation, etc., for customers to choose. Customer service personnel should have professional product knowledge and good communication skills, and be able to accurately provide customers with information and suggestions.

與可靠的物流合作伙伴合作，確保促銷產(chǎn)品能夠快速、安全地送達(dá)客戶手中。提供物流信息跟蹤服務(wù)，讓客戶隨時(shí)了解產(chǎn)品的運(yùn)輸狀態(tài)。在售后服務(wù)方面，建立完善的售后體系，及時(shí)響應(yīng)客戶的售后需求，提供產(chǎn)品維修、保養(yǎng)、技術(shù)支持等服務(wù)，解除客戶的后顧之憂。

Cooperate with reliable logistics partners to ensure that promotional products can be delivered to customers quickly and safely. Provide logistics information tracking services, allowing customers to keep track of the transportation status of products at any time. In terms of after - sales service, establish a complete after - sales system, respond to customers' after - sales needs in a timely manner, and provide services such as product maintenance, repair, and technical support, relieving customers of their worries.

廣州千韌科技（Guangzhou Ample Resilience Technology）旗下品牌廣數(shù)供應(yīng)鏈專注于為工程機(jī)械行業(yè)提供全方位服務(wù)。對于想做外貿(mào)的工程機(jī)械企業(yè)，我們可以協(xié)助策劃如中聯(lián)重科般具有吸引力的促銷活動(dòng)，從活動(dòng)創(chuàng)意到執(zhí)行細(xì)節(jié)，提供專業(yè)的建議和支持。在獨(dú)立站建設(shè)方面，我們的專業(yè)團(tuán)隊(duì)能夠打造功能強(qiáng)大、用戶體驗(yàn)良好的外貿(mào)獨(dú)立站，突出促銷活動(dòng)的展示效果，提升網(wǎng)站的轉(zhuǎn)化率。在國內(nèi)外社媒運(yùn)營上，我們利用專業(yè)的社媒分析工具，精準(zhǔn)定位目標(biāo)客戶群體，制定個(gè)性化的社媒推廣策略，有效提升促銷活動(dòng)的曝光度和參與度。同時(shí)，憑借豐富的行業(yè)資源，我們?yōu)槠髽I(yè)提供國內(nèi)外資源對接服務(wù)，幫助企業(yè)找到優(yōu)質(zhì)的供應(yīng)商、物流合作伙伴等，優(yōu)化企業(yè)的外貿(mào)業(yè)務(wù)流程。

Guangshu Supply Chain, a brand under Guangzhou Ample Resilience Technology, focuses on providing comprehensive services for the construction machinery industry. For construction machinery enterprises that want to engage in foreign trade, we can assist in planning attractive promotion activities like those of Zoomlion, providing professional suggestions and support from the activity concept to the implementation details. In terms of independent website construction, our professional team can build a powerful and user - friendly foreign - trade independent website, highlighting the display effect of promotion activities and improving the website's conversion rate. In terms of domestic and foreign social media operations, we use professional social media analysis tools to accurately target the target customer group, formulate personalized social media promotion strategies, and effectively increase the exposure and participation of promotion activities. At the same time, with rich industry resources, we provide domestic and foreign resource docking services for enterprises, helping enterprises find high - quality suppliers, logistics partners, etc., and optimizing the foreign - trade business process of enterprises.

如果您是工程機(jī)械行業(yè)的從業(yè)者，無論您是想做外貿(mào)、建設(shè)獨(dú)立站，還是尋求合作，廣州千韌科技（Guangzhou Ample Resilience Technology）都期待與您攜手共進(jìn)，共同探索工程機(jī)械外貿(mào)的發(fā)展機(jī)遇，通過有效的促銷活動(dòng)和專業(yè)的服務(wù)，實(shí)現(xiàn)企業(yè)的業(yè)務(wù)增長和突破。

If you are a practitioner in the construction machinery industry, whether you want to engage in foreign trade, build an independent website, or seek cooperation, Guangzhou Ample Resilience Technology looks forward to working with you to jointly explore the development opportunities of construction machinery foreign trade. Through effective promotion activities and professional services, we can achieve the business growth and breakthrough of enterprises.

您可以通過訪問我們的官方網(wǎng)站 www.ar-webbuild.com、www.ampleresilience.com、www.ar-excel.com、www.sddpgs.com了解更多關(guān)于我們的服務(wù)詳情。

You can learn more about our services by visiting our official websites www.ar-webbuild.com, www.ampleresilience.com, www.ar-excel.com, www.sddpgs.com.